Comment

Abhilash Thekkel says:
January 12, 2010 at 3:13 pm
Very true, SEO has expanded drastically, its becoming more and more difficult for the newcomers to get going with it.
Nice article.
DIY SEO Tips and Hints says:
January 12, 2010 at 6:21 pm
I might also add look for follow link sites as much stronger than no follow. Although I never pass up a no follow just because it is. If the discussion is worthy of my time to comment, I will.
Random Surfer says:
January 13, 2010 at 9:14 am
Great article. Especially the forum posting part. I used to write @ http://googlewavecommunity.com/forum for some time and has received consistent traffic. For some reason I dont get time now. The flow has dropped a bit but it is still giving me traffic. I expect to conribute @ Google Wave Community soon again.
Jane Natoli says:
January 13, 2010 at 10:07 am
This is great information that I look forward to using. But I have a question. I am always concerned with posting my content online where I think my potential clients will see it. Is this a valid concern? Or is there value in blindly posting my press releases and articles all over the internet even if I don’t think the people who I want reading them go to those sites?
Brian Kinash says:
January 13, 2010 at 8:31 pm
Jane, I’m curious as to why you wouldn’t want your potential clients to see your content? You are providing a service – I trust your client base has their own businesses to run, yes you may lose the odd I’ll try to do it myself kind of client but hey those ones are pains in the butt anyway.

In my experience my clients recognize my expertise and pay for it, likewise when I need their services I pay them rather than do it myself even if I can because I’d rather a professional provide top quality service.

The only question that remains is that if you feel that if you are completely transparent with your clients about what it is that you do they won’t hire you, then it may be time to rethink your business
sujit kumar lucky says:
January 17, 2010 at 7:07 am
great post ! informative and full of resources .thnx
JD Claybrook says:
January 19, 2010 at 1:26 pm
The most obvious reason to me to separate on page and off page SEO is because your creating billing and product categories. If you sell a service or consult in the SEO space it’s necessary to define everything your doing for your customer and to be able to separately categorize the services. It also helps if your tracking the time you spend on each function and use it to measure effectiveness – essentially its a billing code category turned marketing term IMO.

Outside of that I enjoyed the article.
William says:
January 19, 2010 at 2:33 pm
Be careful with #5–using Yahoo! Answers. Someone will consider your tagline as spam and report you. Even if the answer you provide is completely relevant, helpful, and free of affiliate links. Believe me, I know. I’ve been suspended from Yahoo! Answers for such activity, even though I have a 55% “Best Answer” ratio!
Al Toman says:
January 20, 2010 at 11:49 am
SEO people speak big seo terms and it’s all the same. Nothing new for over a decade. It’s plastered all over the Web. In over a decade I have yet to see any math. As a business person, I’m interested in making money. How much is that blog post worth in real dollar terms? How much is that video worth? Talk to me like a business person not like some dim-witted seo marketer. If you can’t have your accountant call me. Want numbers.

As a business I have to recover my SEO expense and it ain’t cheap! I have to charge my customers unimaginable amounts of money to pay for SEO. So, show me the numbers. Otherwise, SEO talk is nothing more than talk.
Brian says:
January 25, 2010 at 12:59 pm
Is the SEO talk any different than the advertising hype and assumed necessity of spending “advertising dollars” that came with traditional media. Now that their readership, viability & validity is in question due to their decline I don’t think the SEO speak is much different in IMO.
Phil Boren says:
January 25, 2010 at 3:45 pm
As the owner and “webmaster” for BoulderHomeResource.com, a real estate web site in Boulder, CO, I have learned the definitions for and the value of, both on and off-page SEO. The last post about “seeing the numbers” is purely business and, I think, appropriate; however, in assesing the value of something as nebulous as SEO can be, one should also look at the other side of that coin: “What would the online results be without it?”

Web sites are the only form of advertising I’m aware of that themselves have to be advertised. Essentially, that is what both on and off-page SEO are all about, albeit in slightly different ways. It would be rare in business that any one thing delivered the desired result. Like on and off-page SEO, it’s usually some combination of things that gets the job done.

Thanks for the post.
Krystian F. says:
January 26, 2010 at 12:49 pm
Al,

It should be very easy for you to quantify the value of your SEO. If you’re making an X amount of $ selling a service or product with valid analytical data, any increase of conversions/sales as a result of SEO should be easy math.

A knowledgeable online marketing specialist should be able to look at your analytics, provide a long term plan, show you how they will increase RELEVANT conversions, and keep at it. Well invested SEO $ will bring a great return on investment, however, only if the results are being tracked and analyzed. If you’re just spending money on SEO but have no ways of pulling statistics or analytics, you’re just wasting your money.
Shelley Wingard says:
January 26, 2010 at 3:11 pm
What about promoting retail store promotions/coupons in Google Local Business center? Also putting hcard formatting on the site so events are listed in the SERPs.
chennai web designers says:
January 30, 2010 at 12:37 pm
Nice article. Its helps me as SEO beginners.
James Brown says:
January 31, 2010 at 3:26 am
Well written Varun, one thing that I would like to add is the importance of RSS feeds.
When we get Internet Marketing briefs for clients we add the following to their websites:
A blog
News
Latest Twitter tweets – show the last 5
We then set up RSS feeds for the news and blog as well as one for the rest of their website. Once we submit these to Google, Yaho, Bing, Technot=rati etc.. then every time they add any content to the website it gets broadcast straight away.
We also automate the title of any news or blogs to go out as a tweet.

James
ramaraobobby says:
February 8, 2010 at 1:39 pm
I have no probs calling it “Off-page SEO” coz these days updates you post on twitter and other social bookmarking sites are bring indexed in Google SEPRs which can directly improve the traffic to a web site from search engines.

btw I many thanks for sharing all the useful resources of off-page SEO. I have not been into many of them.
Eric J says:
February 24, 2010 at 9:25 pm
Great site! This is the first time that I’m hearing about Slideshare so I’ll have to go check this out. I also fell that the term ‘offsite SEO’ is a minsomer. Thanks for sharing.
Gustavo Masoud says:
April 25, 2010 at 6:40 am
Great! Usually I never study complete content articles but the way you wrote this facts is simply amazing and this kept my interest in reading through and I liked it. You have received very good writing abilities.
idietcola says:
May 13, 2010 at 8:00 am
Put simply – Off page SEO is applying your on site seo best practices to the premium in-link sites… the rest of the off page seo is as you put above, all about participating in the community which flows through your niche.
Sherief Mamoon says:
June 14, 2010 at 8:00 am
very good … thanks so much

and in my opinion, it’s all about the idea or the special services that you provide

if you provide a so special services and very good content, sure your website will be in the front

sorry for my weak english.. I’m just an arabian man

TareqNa.com .. means our way in life
search engine optimisation melbourne says:
June 23, 2010 at 5:55 am
I just subscribed your website in my favs, I wish i could write as well as you do
Julia Mitchell says:
June 23, 2010 at 9:57 pm
What is the best SEO Forum these days?*;’
SEO Outsource India says:
July 8, 2010 at 10:26 pm
Nice Information!! Thanks for sharing.
Scottie Blaker says:
July 14, 2010 at 1:42 am
Assessing the cash flow is another essential element in the company technique format, so as to sustain a regular cash flow to meet the essential capital requirements. Probability of monetary crisis and also the ways of crisis management should be mentioned in the structure. The business technique must consist of the advertising plans and technique leading to the expansion from the company.
Daniel Davis says:
July 29, 2010 at 10:44 am
are there any good seo forum which discusses more about keyword research?*”.
Jamus McKenna says:
August 3, 2010 at 8:51 am
Varun,

You make an excellent point. SEO is all the same, be it “on page” or “off page”.

I always believe that you should BE involved in what you are doing so adding valuable content and information to your chosen niche is the ultimate goal. The “cash back effect” (as I like to call it) is the increased SEO.

By focusing on the search engines (no matter which one!) you have taken your eye already off your goal of supplying your customer with quality content and value.

Create the content and value THEN the SEO will take care of itself!

Thank you for taking the time to post a great article.

Regards,

Jamus