On Page Optimisation (Optimization)

Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.

On-Page SEO Checklist
Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months
Avoid common on-page SEO mistakes such as:
Duplicate content
URL variants of the same pages
Off-site images and content on-site
Duplicate title tags
Do not use on-page SEO spamming tactics such as:
Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking